CMA CGM
CMA CGM - 'We Have Come A Long Way' Campaign" Key Visual Series • Photo Manipulation & Compositing • Art Direction
Client
Type
Year

CMA CGM is one of the world's largest shipping and logistics groups. For this campaign I developed a series of key visuals entirely from the ground up, starting from raw photography and building each composition through complete photo manipulation, atmospheric blending, and cinematic layout design.
Each visual tells the same story differently. The statue overlooking the horizon. The triptych of sea, air, and road. The anchor planted in earth. All three carry the same campaign line; 'We Have Come A Long Way. But We Never Left Home.' and all three were built from zero by me, from individual assets into a unified visual world.
Deliverables: Full key visual series, print and digital formats.
Role: Art Direction, Photo Manipulation, Compositing, Layout Design.


