Oussaima Ghrawi Gourmet - Rebranding

A full luxury rebrand for Oussaima Ghrawi Gourmet, a heritage chocolate house founded in 1973.

The project modernizes the brand while preserving its artisanal legacy, introducing a refined visual identity built around a handcrafted monogram, gold-foil pattern system, and premium packaging architecture.

The new identity extends across chocolate boxes, shopping bags, printed collateral, and outdoor applications—uniting tradition and modern minimalism.

Textures, patterns, and materials were designed to enhance the sense of craftsmanship and elevate the brand’s retail presence while staying faithful to its founder’s vision.